JURNAL KOMUNIKASI DAN BISNIS
Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021

THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES

Yulia Sariwaty (Unknown)
Diny Fitriawati (a:1:{s:5:"en_US"
s:14:"ARS University"
})
Maya Retnasary (Unknown)

Article Info

Publish Date
07 Dec 2021

Abstract

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thrift Shops in offering and selling their thrift fashions. Instagram media was deliberately chosen by several Thrift Shops because of the advantages of several features it has in supporting marketing communication activities compared to other social media. Keywords: Instagram, Media, Communication, Marketing

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Journal Info
JURNAL KOMUNIKASI DAN BISNIS
Website

Abbrev

JKB

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...