PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol 7 No 1 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Perempuan, Media Digital, dan Penguatan Ekonomi di Masa Pandemi Covid 19

Yulianti Yulianti (Universitas Islam Bandung)
Andalusia Neneng Permatasari (Universitas Islam Bandung)
Muthiah Umar (Universitas Islam Bandung)
Dede Lilis Chaerowati (Universitas Islam Bandung)



Article Info

Publish Date
31 Jan 2022

Abstract

The Covid 19 virus outbreak has affected all aspects of life without exception. The economic crisis is in sight and requires the cooperation of all parties, including women. There will be no sustainable empowerment without involving women. In line with this, the Bandung City Aisyiyah Organization appears as the vanguard to strengthen the women's economy. The approach used in this empowerment is Asset Based Community Development (ABCD). The focus of empowerment is focused on optimizing the potential for economic empowerment, especially for women in the city of Bandung. Training and assistance, starting from the importance of understanding the function of digital media for business development, creating content for networking and promotion, to the practice of using digital media optimally. The empowerment results show a significant increase in cognition in Aisyiyah women in Bandung. Empowerment like this should be made sustainable.

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Journal Info

Abbrev

pengabdianmu

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal managed by Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya and published twice a year (in March and September) by Institute for Researches and Community Services Universitas ...