Jurnal Bisnis, Manajemen, dan Ekonomi
Vol. 3 No. 1 (2022): Jurnal Bisnis, Manajemen dan Ekonomi

Analisis Dampak Media Sosial Terhadap Penjualan Perumahan: Studi Empiris Penggunaan Iklan Facebook dan Instagram

Rully Armanto (Fakultas Ekonomi, Universitas Taman Siswa)
Muji Gunarto (Universitas Bina Darma)



Article Info

Publish Date
24 Feb 2022

Abstract

The development of digital technology is growing rapidly, as well as digital-based marketing activities. Because advertising marketing is the most important part of marketing, of course there are also many kinds of advertising media. In this study, researchers examined Facebook and Instagram social media ads, this study aims to determine how widespread or influence Facebook and Instagram social media ads have on home sales in Palembang. The population in this study is the people of Palembang City who live in Palembang City Housing. The results of this study indicate that both Facebook and Instagram social media ads have a positive effect on sales, but when compared with Facebook social media ads. Instagram has a significant influence.

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Journal Info

Abbrev

jbme

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis, Manajemen, dan Ekonomi (JBME) is a peer-reviewed journal which publishes original research papers. JBME has been published since 2020. It is currently published quarterly (January, April, July and October). Areas of research include, but are not limited to Global Business, Transition ...