Jurnal Pengabdian Masyarakat (ABDIRA)
Vol 2, No 1 (2022): Abdira, Januari

Pembuatan Logo dan Kemasan untuk Pengembangan Nilai Ekonomis Produk UMKM Sumba Timur

Alfrian C Talakua (Universitas Kristen Wira Wacana Sumba)
Dessy Asnath Sitaniapessy (Universitas Kristen Wira Wacana Sumba)
Sri Rani (Universitas Kristen Wira Wacana Sumba)
Danial Umbu Hiwa (Universitas Kristen Wira Wacana Sumba)
Janwward Bunga Kale (Universitas Kristen Wira Wacana Sumba)
Semi Tungga Haluwalu (Universitas Kristen Wira Wacana Sumba)
Anggreni Anggreni (Universitas Kristen Wira Wacana Sumba)
Putra Kurniawan (Universitas Kristen Wira Wacana Sumba)



Article Info

Publish Date
05 Jan 2022

Abstract

Service activities are aimed at micro, small and medium enterprises or UMKM located in East Sumba. The problem is the lack of understanding in marketing and promoting products so that it’s difficult to develop, this is the main reason for implementing this activity. The implementation of the graphic design field is needed to help produce logos and packaging as identities that help increase the selling value of the product. Service activities were carried out on 3 UMKM in Waingapu, East Sumba, in this activity the team provided socialization related to the use of technology for marketing and produced logo designs and product packaging that had reached the copyright registration stage to be developed into local brands. The results of this activity are expected to help the marketing process and product development. A good response was received by the team with a satisfaction percentage of 75% Very Satisfied, 20% Satisfied and 5% Quite Satisfied.

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Journal Info

Abbrev

abdira

Publisher

Subject

Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Description

ABDIRA (Journal of Community Service): Journal of Community Service contains the results of community service and empowerment activities in the form of application of various fields of science including health, education, engineering, agriculture, agriculture, social humanities, computers, ...