Rambideun : Jurnal Pengabdian Kepada Masyarakat
Vol. 5 No. 1 (2022): Rambideun: Jurnal Pengabdian Kepada Masyarakat

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU USAHA KULINER DI KOTA BIREUEN

munirul ula (Universitas Malikussaleh)
Rizal Tjut Adek (Universitas Malikussaleh)
Muhammad Muhammad (Universitas Malikussaleh)
Bustami Bustami (Universitas Malikussaleh)
Fasdarsyah Fasdarsyah (Universitas Malikussaleh)
Mukhlis Mukhlis (Universitas Malikussaleh)



Article Info

Publish Date
20 Feb 2022

Abstract

During the Covid-19 disaster, the condition of Micro, Small and Medium Enterprises (MSMEs) in Bireuen Regency was very alarming. The impact of the pandemic outbreak and regulations related to the Enforcement of Restrictions on Community Activities have caused sales turnover to decline, therefore culinary entrepreneurs are required to be more creative and innovative in conducting marketing activities. Digital marketing activities is one solution to increase sales during this pandemic. However, there are still many culinary business actors in Bireuen Regency who have not mastered digital marketing strategies. Therefore, digital marketing training and assistance is needed for culinary entrepreneurs in Bireuen Regency to be able to compete and innovate to increase sales turnover in this pandemic era. This Digital Marketing Training and Assistance aims to provide knowledge and skills for entrepreneurs in Bireuen Regency to increase sales through digital marketing. The results of the evaluation of this service activity are very useful for increasing the knowledge and expertise of participants in online marketing. Through this training and mentorship activity, culinary business actors in Bireuen Regency can improve social media marketing, generate marketing material to assist digital marketing, and raise sales turnover.

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Journal Info

Abbrev

pkm

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Public Health Social Sciences

Description

Rambideun : Jurnal Pengabdian Kepada Masyarakat with registered numbers ISSN 2656-2987 (online), ISSN 2615-8213 (print) is a journal that contains community service articles conducted by lecturers, researchers and practitioners related to the implementation of the Tridarma of Higher Education and ...