JAM : Jurnal Aplikasi Manajemen
Vol 7, No 1 (2009)

Pengembangan Instrumen Pengukuran Gaya Belajar Konsumen

F. Danardana Murwani (Fakultas Ekonomi Universitas Negeri Malang (FE UM))

Article Info

Publish Date
09 May 2012

Abstract

This research was intended to develop and validate the measurement instrument of consumer’s learning style in supermarket context. The theoretical framework of this study was based on the convergence of student’s learning style models and consumer’s buying decision model. Confirmatory factor analysis successfully validated the unidimensionality, composite reliability, and construct validity of the measurement instrumentKeywords: consumer’s learning style, scale development and validation, confirmatory factor analysis

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...