Jurnal IPTA
Vol 9 No 2 (2021): Jurnal IPTA (December 2021)

MINAT GENERASI MILLENIAL UNTUK MEMBELI VIRTUAL TOUR

M. Tanggap Sasmita (Politeknik Pariwisata Lombok)



Article Info

Publish Date
30 Dec 2021

Abstract

The Covid-19 pandemic has an impact on the world of tourism due to restrictions on travel activities, resulting in the emergence of alternative virtual travel activities. Virtual tour activities are actually not new, but more popular during the covid-19 pandemic. As a new activity for travel industry needs, it’s need to do basic research for the for marketing activities in the future to be monetize by looking at the quality of service, level of satisfaction, and interest of millennial generation to buy this service. By using cross-tabulation method and descriptive analysis techniques the findings of this study that the quality of good service is in line with the level of satisfaction and interest of millennials to buy virtual tour activities in the future with a range of rp.10.000- Rp .50.000 in each activity. More research is needed to find out the right strategy in marketing virtual tour activities

Copyrights © 2021






Journal Info

Abbrev

pariwisata

Publisher

Subject

Arts Humanities Social Sciences

Description

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, ...