Journal of Applied Management and Business
Vol. 2 No. 2 (2021)

CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO

Noerchoidah (Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya)
Christina Menuk Handayani (Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya)
Wahyu Priyanto (Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya)

Article Info

Publish Date
30 Dec 2021

Abstract

This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.

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Journal Info
Journal of Applied Management and Business
Website

Abbrev

jamb

Publisher

Universitas Dinamika

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international ...