Jurnal Ruas (Review of Urbanism and Architectural Studies)
Vol 19, No 2 (2021)

Studi Kategorisasi Pengunjung Kawasan Bersejarah Berdasarkan Preferensi, Persepsi, Keinginan Berkunjung Kembali, Kegiatan dan Mitra

Nyoman Laksmitasari Wulansani (Institut Teknologi Bandung)
Hanson E Kusuma (Institut Teknologi Bandung)
Annisa Safira Riska (Institut Teknologi Bandung)



Article Info

Publish Date
23 Dec 2021

Abstract

The heritage area is one of many tourism destinations in the world. Indonesia has many heritage areas that had been known as world cultural heritage sites. The development of heritage areas could be done by the exploration of visitor needs. The main goal of this research is to know about visitor needs and grouping in the heritage areas. The data was collected by distributing questionnaires online. The data analysis method used in this study consisted of three steps, open coding, axial coding, and selective coding. From the results of the correspondence analysis between preferences, perceptions, desire to revisit, activities, and partner there are three groups were found, namely will revisit, hesitate to revisit, and will not revisit. The “will revisit” group who not only care about cultural heritage but also other attributes, have various activities, and visit groups or individuals. The “hesitate” group prioritize visual quality and facilities, engage in educational, sporting, or recreational activities, and are more likely to visit with friends. Last one, the “will not revisit” group who felt that they did not fit the atmosphere in the historical area, work in this area, and come with a partner.

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Journal Info

Abbrev

RUAS

Publisher

Subject

Earth & Planetary Sciences

Description

RUAS (Review of Urbanism and Architectural Studies) is a scientific publication for widespread research and criticism topics related to urbanism and architecture studies. RUAS is published twice a year since 2011 by the Department of Architecture of Universitas Brawijaya. ...