Indonesian Business Review
Vol 1 No 1 (2018): Indonesian Business Review

Analisa Tren Skin Care Natural Terhadap Preferensi Konsumen

Andreas Kevin (Unknown)
Clarisa Kusuma (Unknown)
Emiliana Hertati (Unknown)
Kartika Ayu Fitriani (Unknown)
Vincent Wirawan (Unknown)

Article Info

Publish Date
15 Feb 2018

Abstract

This research is madetoanalyzedtheeffectofnaturalproductstrendtocustomerpreferenceinbuying skin care product. The increasing air pollution has caused facial skin problems such as dull skinand acne. The changing of lifestyles and easiness of information access about health and education nowadays has made people more aware of labels in skin care products. People nowadays started to pay attention to ingredients in skin care products and prefer to buy one with natural ingredients for their daily use. The usage of these natural skin care products are believed to be effective in solving their facial skin problems. Keywords : skin care, natural, pollution, dull skin, acne.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...