Jurnal Ilmu Administrasi dan Bisnis Vol 2, No 2 (2006)
Sikap : Konsep dan Pengukuran
Susanta, Susanta( Universitas Pembangunan Nasional "VETERAN" Yogyakarta)
Article Info
Publish Date 04 May 2014
Abstract
Consumer behaviour study try to look for some certain factors that forming consumer behaviour. By knowing these factors so that companies or marketer can control their consumer behaviour. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behaviour, attitudes consumers analysis.