Jurnal Ilmu Administrasi dan Bisnis
Vol 2, No 2 (2006)

Sikap : Konsep dan Pengukuran

Susanta, Susanta ( Universitas Pembangunan Nasional "VETERAN" Yogyakarta)



Article Info

Publish Date
04 May 2014

Abstract

Consumer behaviour study try to look for some certain factors that forming consumer behaviour. By knowing these factors so that companies or marketer can control their consumer behaviour. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behaviour, attitudes consumers analysis.

Copyrights © 2006






Journal Info

Abbrev

jiab

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Media Informasi Ilmiah untuk bidang kajian Administrasi Bisnis baik berupa artikel ilmiah, hasil penelitian dan resume ...