Garuda - Garba Rujukan Digital

Jurnal Ilmu Administrasi dan Bisnis

Vol 6, No 2 (2010)

Susanta, Susanta ( Universitas Pembangunan Nasional "VETERAN" Yogyakarta)

Publish Date
05 May 2014

We use decision making theory to know hierarchy structure of consumer decision. By using Cochran Qtest and analytical hierarchy process (AHP), we analyse 68 students candidate which are searching department Three factors becoming especial consideration of student in choosing department are cost factor with sub factor expense of study, according to aspiration frictor with sub factor according to aspiration, easiness factor of selection with sub factor availability of department information, Keyword; Student Preference, Cochran Qtest, Analytical hierarchy process (AHP).Â

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