Jurnal ASPIKOM
Vol 7, No 1 (2022)

Indonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City

Prayudi Prayudi (Department of Communications, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)
Kartika Ayu Ardhanariswari (Department of Communications, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)
Ninik Probosari (Department of Communications, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Jl. SWK 103 (Lingkar Utara), Condong Catur, Sleman, Yogyakarta)



Article Info

Publish Date
25 Jan 2022

Abstract

The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.  

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Journal Info

Abbrev

aspikom

Publisher

Subject

Social Sciences

Description

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing ...