JURNAL MANAJEMEN
Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

THE EFFECT OF 4P ON THE DECISION TO VISIT AMPERA 2 TAK VETERAN'S RESTAURANT BINTARO, JAKARTA SELATAN

Heny Ratnaningtyas (Sekolah Tinggi Pariwisata Trisakti)
Nurbaeti Nurbaeti (Unknown)
Fetty Asmaniati (Unknown)
Amrullah Amrullahi (Unknown)



Article Info

Publish Date
10 Feb 2022

Abstract

This study aims to determine the effect of product, price, business location, promotion on consumer visiting decisions. This research uses multiple regression analysis method. The sample of this research is 100 people. The sampling technique used was accidental sampling technique. The results showed that partially product, price, business location and promotion had a significant effect on visiting decisions. This is because Ampera 2 Tak Veteran Bintaro Restaurant displays attractive, clean and tidy Sundanese food products at affordable prices and strategic business locations and promotions carried out by consumers through Instagram or Facebook. In this research, it is hoped that Ampera 2 Tak Veteran Bintaro Restaurant can maintain and increase consumer interest in visiting Sundanese restaurants

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Journal Info

Abbrev

jpim

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan ...