The study aims to test the effect of trust and satisfaction on both partially or simultaneously on customer loyalty of Indonesian Syariah Bank. This study used a sample of 100 Indonesian Islamic Bank customers with purposive sampling technique. Data analysis used multiple linear regression. The results showed that trust (X1) partially had a positive and significant effect on customer loyalty (Y) as evidenced by the results of the t-statistical value of 8.294 with a significance value of 0.000 <0.05. The satisfaction (X2) has a t-statistic value of 2.578 with a significance value of 0.011 <0.05, thus the satisfaction (X2) has a positive and significant influence on customer loyalty (Y). The results of the F test with a statistical F value of 205.699 with a significance of 0.000. These results prove that trust and satisfaction simultaneously have a positive and significant influence on customer loyalty
Copyrights © 2022