CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Vol. 2 No. 1 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia

INTERNASIONAL JUANDA DALAM MENJEMBATANI KELUHAN KONSUMEN DI MASA PANDEMI COVID-19

Firdaus Juliansyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Yulis Nila Sari (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Renada Audri Suhariono (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
M. Syahrul Munir (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Carlos Antonio Lopulalan (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Dyva Claretta (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Dian Hutami Rahmawati (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)



Article Info

Publish Date
23 Jan 2022

Abstract

The Covid-19 pandemic is currently a significant polemic in various countries; one of the areas affected is the aviation sector. Juanda International Airport, which is included in this sector, has not been spared the impact caused by the pandemic. Therefore, people who want to take a flight need to find out the information and requirements before leaving. There are not infrequently consumers who complain about this through social media or call centers. This study aims to determine the response and strategy given by Juanda Airport Public Relations to bridge consumer complaints. The methodology used is descriptive qualitative with taking informants using the purposive sampling method. As a reference in the research theory, the Organization-Public Relationship (OPR) consists of four dimensions: control mutuality, trust, satisfaction with a relationship, and commitment to a relationship. This study was conducted to determine Juanda Airport's attitude or public relations strategy in bridging consumer complaints during the Covid-19 pandemic. Based on the results of the study, it was found that the implementation of the activities carried out by public relations at Juanda Airport was following the OPR theory, and in responding to consumer complaints on social media, public relations always prioritized a humanist and persuasive approach, to create relationships and responses between humans, not results from robots

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Journal Info

Abbrev

citizen-journal

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Ruang lingkup dan fokus terkait dengan penelitian bidang studi dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Komunikasi, Teknik, dan ...