Jurnal Komunikasi Islam
Vol. 8 No. 1 (2018): June

Dramaturgi Komunikasi Dakwah Para Da’i di Kota Ambon: Pola Pengelolaan Kesan di Panggung Depan

Sulaeman Sulaeman (Institut Agama Islam Negeri Ambon)
Irta Sulastri (Universitas Islam Negeri Padang)
Ali Nurdin (Universitas Islam Negeri Sunan Ampel Surabaya)

Article Info

Publish Date
01 Oct 2018

Abstract

This article discusses the pattern of impression management carried out by the da'i on the front stage in an effort to improve the quality of message transformation to mad’u. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by mad'u with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the da'is manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.

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Journal Info
Jurnal Komunikasi Islam
Website

Abbrev

jki

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Islam is the flagship journal, published biannually in June and December, of Islamic Communication and Broadcast Department, Dakwah and Communication Faculty, Islamic State University of Sunan Ampel (UINSA) Surabaya in collaboration with Indonesian Professional Dakwah Association ...