Jurnal Komunikasi Islam
Vol. 11 No. 2 (2021): December

Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya

Yustika Okta Khelsea (Universitas Pembangunan Nasional Veteran Jawa Timur)
Didiek Tranggono (Universitas Pembangunan Nasional Veteran Jawa Timur)
Dyva Claretta (Universitas Pembangunan Nasional Veteran Jawa Timur)
Zainal Abidin Achmad (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
01 Dec 2021


This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.

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Journal Info





Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences


Jurnal Komunikasi Islam is the flagship journal, published biannually in June and December, of Islamic Communication and Broadcast Department, Dakwah and Communication Faculty, Islamic State University of Sunan Ampel (UINSA) Surabaya in collaboration with Indonesian Professional Dakwah Association ...