Jurnal Komunikasi Islam
Vol. 9 No. 2 (2019): December

Kontestasi dan Survivalisme Media Dakwah di Tengah Liberalisasi Industri Media: Analisis Media TV-9 Jawa Timur

Surokim Surokim (Universitas Trunojoyo Madura)

Article Info

Publish Date
01 Dec 2019

Abstract

Local television has faced sharp contestation and interplay between actors and agents. As a proselytising TV, TV-9 has faced a dilemma between social functions and corporate functions. In this regard, as a da'wah media, it tends to uphold the religious social mission, while as a corporate media it is required to make a profit. This article is a critical study of how the contestation took place and how the survival of TV-9. The results of this study indicate that TV-9 has developed the concept of entertained da'wah in overcoming the contestation, namely da'wah as substance, while entertainment as the complement of the TV program. Additionally, TV-9 also tried to resonate the da'wah strategy with the cultural paths of the past and present that have existed within society.

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Journal Info
Jurnal Komunikasi Islam
Website

Abbrev

jki

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Islam is the flagship journal, published biannually in June and December, of Islamic Communication and Broadcast Department, Dakwah and Communication Faculty, Islamic State University of Sunan Ampel (UINSA) Surabaya in collaboration with Indonesian Professional Dakwah Association ...