Premium: Insurance Business Journal
Vol. 7 No. 1 (2020): PREMIUM INSURANCE BUSINESS JOURNAL

PENGARUH EXPERIENTIAL MARKETING DAN CITRA PERUSAHAAN TERHADAP WORD OF MOUTH (WOM)

Esust Setiawati (Unknown)
Siti Rozinah (Unknown)

Article Info

Publish Date
30 Dec 2020

Abstract

This study examines the impact of experiential marketing and image on word of mouth (WOM). The methode used explanatory survey with random sampling. The respondent in this study were 100 respondent. The data were analyzed using linier regression. The result showed experiential marketing don’t have significant on word of mouth and image variabels has significant on word of mouth. The both of variables have simultan on word of mouth.

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Premium: Insurance Business Journal
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Abbrev

premium

Publisher

Sekolah Tinggi Manajemen Asuransi Trisakti

Subject

Economics, Econometrics & Finance Social Sciences

Description

Premium Insurance Business Journal (PIBJ) adalah jurnal nasional yang dikelola oleh Pusat Penelitan dan Pengabdian Kepada Masyarakat (Puslitdimas) Sekolah Tinggi Manajemen Asuransi Trisakti. Jurnal Premium fokus menerbitkan artikel-artikel yang berkaitan dengan Asuransi, Aktuaria, Manajemen Risiko, ...