JURNAL SOSIOLOGI
Vol 14, No 1 (2012)

REKAYASA KONSUMSI, DIFERENSIASI SOSIAL, DAN KOMUNIKASI

Fardiyan, Ahmad Rudy ( Lampung University)



Article Info

Publish Date
08 Apr 2014

Abstract

This research investigating social consumption behavior in critical perspective. Consumption behavior could be said as a factor which describe social economics level. However, this research focused on socio-cultural  problems related to consumption behavior, by using inspecting literature methods. This research revealed that consumption behavior can create social differentiation. Consumption then could be says as communication activity. Keywords: consumption, commodity, sign-value

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