AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah


Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Makanan Kripik Seblak Bantet (Studi Kasus Masyarakat Desa Bumiharjo)

Dewi Arnum Sari (universitas negeri islam raden intan lampung)
Annisa Syahdila Malik Batu Bara (universitas negeri islam raden intan lampung)



Article Info

Publish Date
30 May 2021

Abstract

ABSTRACTThe purpose of this study was to determine whether product quality and price had a major influence on purchasing decisions in the village of Bumi Harjo, sub-district of Buay Buhaga. The method used in this research is the method of collecting questionnaire data and data analysis. The results of this study show that product quality and price variables have a significant and significant influence on purchasing decisions.Keywords: Product Quality, Price, Purchase Decision

Copyrights © 2021






Journal Info

Abbrev

ALMULTAZIM

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Al-Multazim: Jurnal Manajemen Bisnis Syariah adalah jurnal Nasional peer-reviewer yang diterbitkan oleh Program Studi Manajemen Bisnis Syariah Fakultas Agama Islam Universitas Muhammadiyah Sumatera Utara. Artikel yang dimuat dalam Al-Multazim Jurnal Manajemen Bisnis Syariah adalah karya asli penulis ...