MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Vol 3, No 1 (2022): January

Analysis of KFC's Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo)

Yahezkiel Ivandro (Universitas Pembangunan Nasional Veteran Jawa Timur)
Fransiska Nikola (Universitas Pembangunan Nasional Veteran Jawa Timur)
Alfian Affandi (Universitas Pembangunan Nasional Veteran Jawa Timur)
Carissa Emilyana (Universitas Pembangunan Nasional Veteran Jawa Timur)
Monica Karenina (Universitas Pembangunan Nasional Veteran Jawa Timur)
Dyva Claretta (Universitas Pembangunan Nasional Veteran Jawa Timur)
Dian Hutami Rahmawati (Universitas Pembangunan Nasional Veteran Jawa Timur)



Article Info

Publish Date
25 Mar 2022

Abstract

A company can use issue management theory as a solution to overcome problems in the form of negative issues. Last August, KFC was hit by the issue of pork in its food content. This study discusses how KFC designs strategies to address these issues. This strategy also includes how issue management is implemented by KFC. This research uses qualitative methods with data collection techniques of interviews and supported by literature review. To determine the research informants, the researchers chose the Operational Teams at KFC Outlets in Surabaya-Sidoarjo with the consideration they understood the issue from both sides, both from the KFC side and from the consumers. The result of this study is that KFC rejects all issues that say its food contains pork. KFC has also carried out the issue management stage by clarifying the rumors and strengthened by a statement from the MUI and a halal certificate.

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Journal Info

Abbrev

mediasi

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular ...