Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 23, No 1 (2022): JURNAL EKONOMI DAN INDUSTRI

STRATEGI PEMASARAN KOPI GUNUNG HALU PRODUKSI KOPERASI RIMBA LESTARI BANDUNG JAWA BARAT

Sukardi Sukardi (Unknown)
Djumarno Djumarno (Unknown)
Anik Herminingsih (Unknown)
Kasmir Kasmir (Unknown)

Article Info

Publish Date
14 Apr 2022

Abstract

The purpose of this research is to find out a suitable marketing strategy in the application of Green Human Resource Management in order to compete for strategy. The best marketing strategy for the Gunung Halu coffee market in Tangsi Jaya is based on the results of the SWOT strategy analysis, the company's position is in the medium category, so the right marketing strategy is an aggressive strategy. Strategies that can be carried out are: Fostering a culture of coffee drinking, expanding networks through distributors and outlets, processing raw materials with technology/environmentally friendly, appearing with modern packaging. The strategic model is expected to be able to reach the coffee market for export to foreign countries.

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Journal Info
Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Website

Abbrev

JEI

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...