Proceedings of International Conference on Da'wa and Communication
Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era

Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia

Afifatur Rohimah (Sunan Ampel State Islamic University, Surabaya, Indonesia)
Yunita Ardilla (Sunan Ampel State Islamic University, Surabaya, Indonesia)
Moh. Khoirul Anam (Sunan Ampel State Islamic University, Surabaya, Indonesia)

Article Info

Publish Date
11 Nov 2021


Tourism becomes a wealth that will not run out otherwise tourism will continue to grow if the management is getting better. Media relations becomes one of the alternatives in helping the promotion process of a tourist destination. This study aims to analyze the media relations strategy in promoting tourist destinations that focus on the Kutang beach district Lamongan. This research applies a qualitative naturalistic method where there is no manipulation of an event (background) of research. The result of this research is the use of media relations to be one of the main components in improving the development of coastal tourism destinations. Use of media relations applied: 1) Press Release Activity, 2) Conference Press, 3) Event, 4) Press Message. Some of these activities carried out by involving the community, managers, government, and tourists, so that the implementation of media relations activities can be maximized. Some media relations activities that have been carried out are press release activities, press conferences, special events. One of which dominating is a special event because it is considered by the speaker as a simple activity that is able to have a tremendous impact, with the event, media partners from themselves will involve themselves in the event activities. Besides conducting media relations, it is also necessary to establish segmentation and clear segmenting. It is also necessary to do tourism differentiation to create sustainable tourism.

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Journal Info





Religion Humanities Languange, Linguistic, Communication & Media Social Sciences


This proceeding is a published version of the papers of International Conference on Da’wa and Communication (ICON-DAC). This proceeding was published by Da’wa and Communication Faculty of State Islamic University of Sunan Ampel Surabaya, Indonesia. ICON-DAC is organized by the Da’wa and ...