SYNERGY: Jurnal Bisnis dan Manajemen
Vol 1, No 1 (2021)

Pengaruh inovasi produk olahan nanas terhadap keunggulan bersaing berkelanjutan (studi pada Koperasi Kelompok Tani Tunas Makmur di Desa Kampung Jawa Kabupaten Bengkalis)

Halimatussadiah Halimatussadiah (Administrasi Bisnis Universitas Islam Riau)
Annisa Mardatillah (Administrasi Bisnis Universitas Islam Riau)

Article Info

Publish Date
10 May 2021

Abstract

Research conducted by the author aims to see the effect of innovation of processed pineapple products on sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency). This Research also aims to determine the dimensions of product innovation that have the most influence on sustainable competitive advantage. Sampling using saturated sampling method or census. The data in this research were obtained through a questionnaire, and the data analysis used was simple regression analysis with the SPSS v.22 application. The results of data analysis show that the innovation of processed products partially affects sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency).

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
166.556 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SYNERGY: Jurnal Bisnis dan Manajemen
Website

Abbrev

synergy

Publisher

Pelantar Press

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis ...