SYNERGY: Jurnal Bisnis dan Manajemen
Vol 1, No 1 (2021)

Strategi penjualan polis asuransi kebakaran Studi kasus: PT. Asuransi Jasa Indonesia Cabang Pekanbaru

Qomariah Lahamid (UIN Sultan Syarif Kasim Riau)
Hafizah Indriyanti (UIN Sultan Syarif Kasim Riau)

Article Info

Publish Date
10 May 2021

Abstract

This study aims to determine the sales strategy carried out by PT. Pekanbaru Indonesia Services Insurance Branch. This research is a qualitative descriptive study. The data used in this language are secondary and primary data. The informants in this study were the leadership and marketing division of PT. Insurance Services Indonesia Pekanbaru Branch. The results showed that there are several sales strategies implemented by the company, namely E-Commerce, direct selling, selling and marketing by telephone, company referrals, and mail orders. The suggestion from this research is that it is necessary to improve the promotion strategy through brochures, advertisements, TV shopping and others, so that the public can see Jasindo's insurance products, including fire insurance. Then, further improve service to customers.

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Journal Info
SYNERGY: Jurnal Bisnis dan Manajemen
Website

Abbrev

synergy

Publisher

Pelantar Press

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis ...