Jurnal Manajemen
Vol. 13 No. 1 (2009): February 2009

Dimensi kualitas hubungan dalam konteks jasa salon rambut

Lerbin R Aritonang (Unknown)

Article Info

Publish Date
25 Feb 2009

Abstract

It is generally accepted that relationship quality consists of three dimensions, i.e. satisfaction, trust, and commitment but there is no research about relationship between the dimensions. Data were gathered from 267 consumers of saloon service in 7 locations. The findings suggest that satisfaction is a positive predictor of trust. Satisfaction is a positive predictor of commitment. Trust is a positive predictor of commitment. Satisfaction is a direct predictor of commitment or an indirect predictor of commitment via trust.

Copyrights © 2009




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Journal Info
Jurnal Manajemen
Website

Abbrev

EJM

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on ...