EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Vol 3 No 3 (2022): February 2022

The Effect of Halal Awareness and Halal Certification on Interest in Buying Halal Products During Covid-19 Pandemic

Yeyen Novita (IAIN Salatiga, Salatiga)
Arna Asna Annisa (IAIN Salatiga, Salatiga)
Anton Bawono (IAIN Salatiga, Salatiga)
Ahmad Ulil Albab Al Umar (UIN Sunan Kalijaga Yogyakarta, Yogyakarta)
Adellia Kusuma Rachmawati (IAIN Salatiga, Salatiga)
Nailis Safaah (IAIN Salatiga, Salatiga)



Article Info

Publish Date
25 Feb 2022

Abstract

This study aims to determine the effect of halal awareness and halal certification on interest in buying halal products during the Covid-19 pandemic. This study used quantitative methods to collect data as many as 138 respondents. The results of this study were analyzed through validity, reliability, R square, T test and F test using SPSS version 22 as an analytical tool. Based on the test results, the results showed: halal awareness had a significant positive effect on buying interest in halal products. Halal certification has a significant positive effect on interest in buying halal products. The implications of this research are expected as a reference in order to measure the extent to which the object of this research is to increase awareness about halal products and knowledge of the use of halal certification in the products to be purchased

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Journal Info

Abbrev

ekuitas

Publisher

Subject

Economics, Econometrics & Finance

Description

1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk ...