Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Vol 6, No 2 (2022): Edisi Maret 2022

ANALISIS PRAANGGAPAN WACANA IKLAN PADA PRODUK KECANTIKAN KATALOG WARDAH EDISI PRICELIST BEST SELLER

Almas Nopiyanti (Unknown)
Mutia Febriyana (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
31 Mar 2022

Abstract

Advertising is a form of communication that has an important role to introduce a product in the form of goods and services to the public. Various forms of attractive and creative advertisements in print and electronic media give rise to phenomena in advertising, giving rise to a new lifestyle. It can be interpreted as an advertising effort to always highlight the advantages of the advertised product. Therefore, advertisers try to convey advertisements well so that they can be accepted by consumers. The research method used in this study is a pragmatic study research method. This research is a descriptive study with qualitative data analysis. This study focuses on beauty advertising utterances that contain presuppositions. The data of this research is advertising speech in the best seller pricelist wardahedition beauty catalog which contains presuppositions. The data source of this research is advertisement speech from several advertisements in the best seller pricelist edition of Wardah beauty catalog. The research instrument is carried out in the form of documentation and notes. The results of the research data analysis used an informal presentation.

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Journal Info

Abbrev

Bahastra

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Jurnal yang fokus menerbitkan Penelitian Bahasa; Penelitian Sastra; Penelitian Tindakan Kelas Bahasa; Kajian Pustaka; Pengembangan Bahan Ajar Bahasa; Media Ajar Bahasa; dan Penilaian Pembelajaran ...