CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Vol. 2 No. 2 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia


Nur Auwaliyah Amin (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Marisa Novita Angelin Dalima (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Nanda Rachma Dewi (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Syafira Aurell Irma Putri (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Silvia Ika Aristin (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Dyva Claretta (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Dian Hutami Rahmawati (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)

Article Info

Publish Date
03 Apr 2022


This pandemic has brought changes to many businesses, one of which is how start up business grows in number. Jobhun which was originally the only startup platform in the field of skills development in Surabaya, now has many competitors. In addition, Jobhun's existence will also be threatened if Jobhun is not able to face startup competition in this pandemic era. Hence, companies need a public relations team to deal with the very tight competition between startup companies. How a company deals with some issues reflects the quality of their Public Relations. With this background, the purpose of this research is to investigate the strategy performed by Jobhun Public Relations in facing competition and maintaining existence during the covid19 pandemic. The type of this research is qualitative research with its methodology to collect the data is in-depth interview. The participant of this study is Jobhun's public relations and marketing team. The result of this study shows that to face Public Relations competition, not only they conduct online skills training classes, but they also collaborate with Mentors, company HRD, student organizations, partnerships and also competitors. In this collaboration, they create content which is then consulted to Jobhun’s marketing team. In order to maintain its existence, Jobhun continues to innovate and open internships. The conclusion of this research shows that the strategy they use is effective which is indicated by the increase in their income and followers of social media.

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Journal Info





Religion Humanities Economics, Econometrics & Finance Education Social Sciences


Ruang lingkup dan fokus terkait dengan penelitian bidang studi dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Komunikasi, Teknik, dan ...