ADPEBI International Journal of Business and Social Science
Vol. 1 No. 1 (2021): October 2021

Investigation of Purchase Decisions Based on Product Features offered

Dedi Iskamto (Sekolah Tinggi Ilmu Ekonomi RIau)

Article Info

Publish Date
30 Oct 2021

Abstract

This study aims to determine the relationship between the influence of the product in terms of product form, product quality, product type, product utilization, and product durability. This research is a quantitative study where the research data processing uses SPSS 26. Found a low average value on information search indicators and post purchase behaviour, while the highest average value is found in the needs recognition indicator. In the product variable, the lowest average indicator is in the product form, while the product type has the highest average value. The regression equation test shows that the effect of the Product Features variable on the purchasing decision variable is positive and significant.

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Journal Info
ADPEBI International Journal of Business and Social Science
Website

Abbrev

IJBS

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

ADPEBI International Journal of Business and Social Science (AIJBS) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed ...