East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 1 No. 2 (2022): March 2022

The Role of Human Resources Development Management in Improving Creative Entrepreneurs at Overloops Photography, Yogyakarta, Indonesia

Gustrin Oktaviayu Cendhikalistya (College for Economics Studies Ganesha)
Muhammad Said (State Islamic University Syarif Hidayatullah Jakarta)



Article Info

Publish Date
18 Apr 2022

Abstract

The purpose of this study are to determine: 1) the role of management in the development of creative entrepreneurship; 2) Human resource management strategy for Overloops as creative entrepreneurs; 3) Overloops’ strategy to emerge from the pandemic era and increase its capacity. This study used a qualitative method with SWOT analysis. The respondents were business owners, managers, and five employees. The results show that: 1) Management play very important role in the development of Overloops; 2) the development strategy obtained from SWOT analysis is in quadrant III. This strategy is carried out by Overloops by leaving conventional photography and switching to futuristic photography; 3) Overloops' strategy for post-pandemic stabilization are obtaining passive income and editing abroad content creator’s videos.

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Journal Info

Abbrev

eajmr

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...