Berdikari : Jurnal Ekonomi dan Statistik Indonesia
Vol 2 No 1 (2022): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)

Permodellan Online Customer Review di Tinjau dari Relationship Market-ing, Brand Image, dan Brand Trust

Sri Rochani Mulyani (Universitas Sangga Buana, Indonesia)
Sumeidi Kadarisman (Universitas Sangga Buana, Indonesia)
Asep Jamaludin (Universitas Sangga Buana, Indonesia)

Article Info

Publish Date
24 Apr 2022

Abstract

Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.

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Journal Info
Berdikari : Jurnal Ekonomi dan Statistik Indonesia
Website

Abbrev

jurnaljesi

Publisher

Future Science

Subject

Economics, Econometrics & Finance

Description

Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI) has aimed to present the progress and results of complex analyses in the economic, environmental, and social spheres. Our mission is to promote the official statistics as a tool supporting the decision making at the level of international ...