Bisma: Jurnal Manajemen
Vol. 8 No. 1 (2022)

Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Loyalitas Pelanggan Di Salon Agata

ricky Pratama (Universitas Pendidikan Ganesha)
Ni Nyoman Yulianthini (Universitas Pendidikan Ganesha)

Article Info

Publish Date
27 Apr 2022

Abstract

This study aims to examine the effect of service quality and location both simultaneously and partially on customer loyalty at Agata Salon. The research design used was causal quantitative research. Determination of the sample in the study using a non-probability sampling technique used was purposive sampling. The number of samples used was 130 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple linear regression analysis. The results of this study are: (1) Service quality and location have a significant effect on customer loyalty at Agata Salon. (2) Service quality has a positive and significant effect on customer loyalty at Agata Salon. (3) Location has a positive and significant effect on customer loyalty at Salon Agata.

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Journal Info
Bisma: Jurnal Manajemen
Website

Abbrev

BISMA-JM

Publisher

Universitas Pendidikan Ganesha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Bisma: Jurnal Manajemen is a scientific journal published by the Management Department of the Faculty of Economics, Ganesha University of Education which aims to publish articles on empirical and theoretical studies in the field of Human Resource Management, Financial Management, Marketing ...