Marwah: Jurnal Perempuan, Agama dan Gender
Vol 10, No 2 (2011): Marwah

IBU DAN IKLAN TELEVISI (TINJAUAN TERHADAP IKLAN PRODUK UNTUK BALITA DI TELEVISI)

Intan Kemala (Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau)
Titi Antin (Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau)



Article Info

Publish Date
02 Nov 2011

Abstract

Advertisement is an easy media to persuades the society, but sometime advertisement inculcate ideology which is contrast with social reality, so that peep out sham reality. Producer, copywriter and visualizer, of media have to think the good side and impact to emerge from the advertisement for the shake of future nation. Mother has to have filter in pulling back the displaying of advertisement which appeal and mislead, with selective assessing, choosing, then decide product to be used for her household. This will not realize without support the knowledge of family ( in this case, father as the head of household ). It is not easy to fight against the persuation of television advertisement because there is a desire to buy although the products which will bought not yet become a need.

Copyrights © 2011






Journal Info

Abbrev

marwah

Publisher

Subject

Arts Humanities

Description

marwah (Online ISSN 2407-1587 | Print ISSN 1412-6095), Jurnal Kajian Gender dan Islam adalah jurnal yang diterbitkan oleh Pusat Studi Gender dan Anak pada Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Islam Negeri Sultan Syarif Kasim Riau. Jurnal ini sudah terbit sejak tahun 2002 ...