International Journal of Islamic Business and Economics (IJIBEC)
Vol. 2 No. 2 (2018): IJIBEC VOLUME 2 NO. 2 DECEMBER 2018

The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah

Ade Sofyan Mulazid (UIN Syarif Hidayatullah Jakarta)
Ligar Fadilah (UIN Syarif Hidayatullah Jakarta, Indonseia)
Yunia Silvia Sesunan (UIN Syarif Hidayatullah Jakarta, Indonseia)

Article Info

Publish Date
06 Dec 2018

Abstract

The objective of research was to find out the effect of marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried out using questionnaire distributed directly with random sampling method; the object of research was customers of Bank BNI Syariah. This research was expected to contribute to the bank, particularly Fatmawati Branch of Bank BNI Syariah, in order to give good service to their customers. The result of research showed that marketing mix, brand image, and service quality affected positively and significantly the customer loyalty in Fatmawati Branch of Bank BNI Syariah either partially or simultaneously.

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Journal Info
International Journal of Islamic Business and Economics (IJIBEC)
Website

Abbrev

IJIBEC

Publisher

Institut Agama Islam Negeri Pekalongan

Subject

Economics, Econometrics & Finance

Description

International Journal of Business and Islamic Economics (IJIBEC) is an international journal providing authoritative source of scientific information for researchers and scholars in academia, research institutions, government agencies, and industries. ISSN IJIBEC is 2599-3216 and Online is ...