Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 2 (2022): Budapest International Research and Critics Institute May

The Effect of E-Service Quality and Brand Image on E-Loyalty through Brand Trust and E-Satisfaction as Intervening Variables

Feliciana Regina Putri (Unknown)
Farida Indriani (Unknown)

Article Info

Publish Date
26 Apr 2022

Abstract

This study aims to examine the effect of e-service quality and brand image on e-loyalty traveloka customers through brand trust and e-satisfaction as an intervening variable. Sampling was used using purposive sampling technique, total samples used as many as 276 respondents who had been a consumer of Traveloka and had made a purchase in Traveloka for a minimum of 2 times. The data analysis technique used in this study was to use SEM (Structural Equation Model) analysis with the AMOS program, and data collection techniques used a questionnaire. The results showed that E-Service Quality and Brand Image had a positive effect on the customer e-satisfaction. Brand Trust and e-satisfaction have a positive effect on e-loyalty and brand image positively influence the brand trust

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Journal Info
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Website

Abbrev

birci

Publisher

Budapest International Research and Critics University Journal

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...