Journal of Business Strategy and Execution
Vol 4, No 1 (2011): Publish on November 2011

STRATEGI BISNIS UNTUK MENINGKATKAN KINERJA DAN PELUANG PERUSAHAAN (Studi Kasus di Perusahaan Motor)

Rakhmatulloh, Dhany (Unknown)
Hendarti, Henny (Unknown)

Article Info

Publish Date
29 Nov 2011

Abstract

Main objective of the study was to construct a business strategy for automotive company that sells Honda motorcycles. The study was conducted by gathering the companies’ data in assessing the strengths, weaknesses, opportunities and threats from the company’s internal and external factors. From the study, it can be concluded that the following company has to retain the image of Honda motorcycles, which already been well known by the Indonesian and the company needs to review their human resources as part of their company management. It can be conducted through training for each employee, selection on employee candidates, and a more selective job application system in the company.

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Journal Info
Journal of Business Strategy and Execution
Website

Abbrev

JBSE

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research ...