International Journal of Engagement and Empowerment (IJE2)
Vol. 2 No. 1 (2022): International Journal of Engagement and Empowerment

IMPROVING BUSINESS QUALITY THROUGH MANAGEMENT TRAINING AND MARKETING STRATEGIES

Siti Mariam (Esa Unggul University, Indonesia)
Irwan Sugiarto (Law Collage Bandung, Indonesia)
Retno Wulansari (Pamulang University, Indonesia)
Eko Cahyo Mayndarto (Tama Jagakarsa University, Indonesia)
Rudi Ginting (Tama Jagakarsa University, Indonesia)
Noryani Noryani (Pamulang University, Indonesia)



Article Info

Publish Date
15 Apr 2022

Abstract

Competition in the business world is getting tighter along with the growth of a region or country.  Likewise, business activities in the Clothing industry are  also getting tighter and tighter. In the  Bandung area, there are clothing industry centers, all of which are  MSME artisans. In MSMEs, the weakness that  has always been owned is its  management and marketing strategy.  In this article, what  is discussed and done is to improve the  business ability of MSMEs by conducting  management training and marketing strategies.  This activity is also given knowledge on how to make Clothes that conform to  national standards.  There  are   2 forms of management training and marketing strategies that aim to improve the quality of their business.   This activity  aims to improve the  ability of clothing artisans in making quality clothing as one of  the marketing strategies

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...