<![CDATA[This study aims to analyze and identify the influence of Customer Relationship Management (Financial Benefits, Social Benefits and the Association of Structural) to increase brand loyalty at KFC Lhokseumawe as well asto identify the dominant factors of CRM implementation effect on increasing brand loyalty at KFC Lhokseumawe. Source of data used are primary data, there search data obtained directly from the original source carried outby questionnaire. The method of data analysis in this study using quantitative methods, with a method of analyzing the data obtained in the form offigures and will be discussed and analyzed using statistical tools using Linear Regression Analysis by means of the SPS Sprogram. Based on this research, it is known that simultane ous variable financial benefits, social benefits and structural bondinga significant effectonin creasing brand loyalty KFC Lhokseumawe. Partially known variables and financial benefits of structural bondinga significant effectonin creasing brand loyalty KFC Lhokseumawe. While the social benefits variablehad no significant effectonin creasing brand loyalty KFC Lhokseumawe.]]>
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