Jurnal Ilmu Komunikasi
Vol. 1 No. 2 (2022): Mei 2022

Strategi Pemasaran Destinasi Wisata Arung Jeram Ranau Desa Rantau Nipis Kec. Banding Agung Oku Selatan

Afta Apriansyah (Universitas Bina Darma)
Desy Misnawati (Universitas Bina Darma)
Ratu Mutialela Caropeboka (Universitas Bina Darma)



Article Info

Publish Date
28 May 2022

Abstract

This study aimsto determine the Marketing Strategy of White Water Rafting Destinations in Rantau Nipis Village. Themethodused in thisstudyis a qualitative descriptive method, namely the process by selecting the object ofre search and then proceeding with the formulation of the problem and asking sever alquestion srelated to a study, then collecting data related to the formulation of the problem. Some of the techniquesused for data collection are observation, interviews, and documentation. The thing thatmust be done in marketing this white water rafting destination isto use a marketing strategy through social media by posting white water rafting activitieson social media.

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Journal Info

Abbrev

mukasi

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang ...