Vol 14, No 1 (2022)

Managemen Promosi Dalam Meningkatkan Jumlah Siswa di MIS Baja Kuning

Sartika Hutasuhut (Universitas Islam Negeri Sumatera Utara Medan)
Neliwati Neliwati (Universitas Islam Negeri Sumatera Utara Medan)
Muhammad Isa (Universitas Islam Negeri Sumatera Utara Medan)
Hasanuddin Hasanuddin (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
12 Jun 2022


This study aims to determine the management of promotions in increasing the number of students at MIS Baja Kuning. From this objective, it can be seen that promotion strategies and actions taken by madrasah principals, teachers and madrasah staff to promote madrasah so that it becomes an attraction that will increase the number of students. This research was conducted using.a.qualitative.approach. .Data.collection techniques.in.this.study.using interviews, . observation and.documentation. .Data.analysis.was carried out using the stages of the Miles and Huberman model such as: (1) collecting data, (2) reducing data, (3) presenting data, (4) drawing conclusions. The main problem in this study is that madrasah ibtidaiyah still has a small number of students. The analysis of the findings of this study will be carried out according to the type of data collected. After the data was analyzed, there were findings in the study, namely: first, madrasas have education and jupdik committees so that the implementation runs systematically, second, madrasas prepare agendas that must be carried out during the education and jupdik period so that people understand the importance of education, third, madrasas prepare facilities and infrastructure needed so that education and education and education can be carried out properly such as jupdik vehicles and other supporting facilities, fourth, madrasas compile reports on the results of education and education activities

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Journal Info





Religion Arts Humanities Education


Intiqad: Jurnal Agama dan Pendidikan Islam, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic economics. ...