<![CDATA[In the midst of the Covid-19 pandemic, which requires people to always keep their distance, the government, especially public service providers, makes policy innovations in the midst of a pandemic. Online-based public services are then present as a solution for public services that must still be carried out in the midst of the COVID-19 pandemic. Likewise with DISDUKCAPIL Kab. Sukabumi who made an online service innovation, namely SIMPELIN (Online Service System). In its implementation, there are several problems that occur in SIMPELIN, namely there are still many people who do not understand how to use online-based, SIMPELIN is still not perfect in carrying out public services, the occurrence of system errors and unstable networks. The purpose of this study is that researchers want to know how effective the implementation of e-government-based public services using Simpelin is at DISDUKCAPIL Kab. Sukabumi by using the effectiveness theory as a benchmark according to Gibson Ivancevich Donnelly (2003). The method used in this study is a qualitative method. With this method the authors obtain the results that SIMPELIN services have been running effectively when viewed from the theory of Gibson Ivancevich Donnelly (2003) namely production, efficiency, satisfaction, adaptability and innovation development]]>
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