Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Kualitas Makanan, Store Atmosphere Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening

Anang Kurniawan (Universitas Sarjanawiyata Tamansiswa)
Ambar Lukitaningsih (Universitas Sarjanawiyata Tamansiswa)
Lusia Tria Hatmanti Hutami (Universitas Sarjanawiyata Tamansiswa)



Article Info

Publish Date
16 Jul 2022

Abstract

ABSTRACT This study aims to test whether there is an influence on food quality, store atmosphere on consumer loyalty Mie Gacoan Yogyakarta by mediating by consumer satisfaction. The study used quantitative research methods with questionnaires as data collection techniques. The sample in this study amounted to 100 respondents taken using non probability sampling techniques with a type of sampling, namely purposive sampling. The data obtained is then analyzed using the outer model test, the inner model test and the hypothesis test (t test). The data analysis process is assisted by smart PLS 3 for windows applications. The results showed 1) Variables in food quality and store atmosphere each had a positive and significant effect on consumer satisfaction. 2) Consumer satisfaction variables have a positive effect on consumer loyalty. 3) Consumer satisfaction variables have a positive and significant effect on consumer loyalty. 4) Store atmosphere variables have no effect on consumer loyalty. 5) Food quality variables have a positive and significant effect on consumer loyalty with consumer satisfaction as an intervening variable. 6) Store atmosphere variables have a positive and significant effect on consumer loyalty with consumer satisfaction as intervening variable. Keywords: Food Quality; Store Atmosphere; Consumer Satisfaction; Consumer Loyalty; Mie Gacoan

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Journal Info

Abbrev

alkharaj

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...