Journal of Management - Small and Medium Enterprises (SME's)
Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)

ANALISIS KELAYAKAN FINANSIAL UPAYA MENINGKATKAN PENDAPATAN PRODUSEN STROBERI SELAMA PANDEMI COVID 19 DI MAGELANG JAWA TENGAH

Prima Gandhi (Program studi Manajemen Agribisnis, Sekolah Vokasi dan Pusat Studi Bencana, IPB University - Indonesia)
Wawan Oktariza (Program studi Manajemen Agribisnis, Sekolah Vokasi, IPB University -Indonesia)
Muhammad Kahfi (Program studi Manajemen Agribisnis, Sekolah Vokasi, IPB University -Indonesia)
Annisa Rizky (Program studi Manajemen Agribisnis, Sekolah Vokasi, IPB University -Indonesia)



Article Info

Publish Date
18 May 2022

Abstract

Horticultural agribusiness such as fruits has local and international market share. Besides that, Fruit agribusiness supports the eighth Sustainable Development Goals (SDGs). One of the fruits that have become a commodity for agribusiness in Indonesia is the strawberry. Magelang Regency is a regency in Indonesia that produces strawberries. SOGA Farm Indonesia (SFI) located in Ngablak District is a strawberry producer that fulfills the demand for strawberries in Magelang Regency. To meet the demand for strawberries to income, SFI regulates the cropping pattern with a single row plant system to produce grade A strawberries and processes strawberries of below standard quality into strawberry jam. To determine financial feasibility, it is done by calculating the Net Present Value (NPV), Gross B/C, Net B/C, Internal Rate of Return (IRR), and Payback Period. The financial analysis results of these two businesses are feasible to increase SFI's income during the Covid 19 pandemic. Keywords: Income, Productivity, SDGs, Jam, Single Row Plant

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Journal Info

Abbrev

JEM

Publisher

Subject

Economics, Econometrics & Finance

Description

Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen ...