Journal of Economics Research and Social Sciences
Vol 6, No 2: August 2022

The Strategy of Mataram Tourism Services in Growing the Tourism Sector in The Era of COVID-19

Muhamad Johari (Universitas Islam Negeri Mataram)
Sri Ayu Lestari (Universitas Islam Negeri Mataram)
Hariono - (Universitas Islam Negeri Mataram)
Muhammad Azizurrohman (Department of Tourism, Sekolah Tinggi Pariwisata Mataram, West Nusa Tenggara)



Article Info

Publish Date
08 Jul 2022

Abstract

Covid-19 has caused numerous disasters in all sectors of the economy, including the tourism industry. Various regions are continuing to work to restore tourism activities in order to mitigate the impact that has occurred. The aim of this research is to determine Mataram city tourism's economic recovery strategy during the Covid-19 pandemic. The descriptive qualitative research method was used in this study, with primary and secondary data obtained from the Mataram City Tourism Office, hotels, and restaurants. Data analysis techniques such as data reduction, presentation, and confirmation were used in this study. According to the study's findings, the Mataram City tourism office is attempting to mitigate the impact of Covid-19 through a variety of programs that involve tourism stakeholders. These programs include the implementation of CHSE, the creation of special tours, digital tourism, promotions, and the provision of grants to tourism industry actors.

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Journal Info

Abbrev

jerss

Publisher

Subject

Economics, Econometrics & Finance

Description

JERSS merupakan jurnal ilmiah yang dikelola Program Studi Ekonomi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Yogyakarta. Jurnal ini berisikan penelitian-penelitian yang dilakukan oleh mahasiwa-mahasiswa dan berkolaborasi dengan para dosen dalam bidang studi ilmu ekonomi pembangunan. ...