Empowerment Society
Vol 1 No 1 (2018): Februari

Pelatihan Peningkatan Kewirausahaan dengan Strategi Komunikasi Persuasif Bagi Kader Gerbangmas: Desa Selok Awar-Awar Kabupaten Lumajang

Anisatul Fauziah (STIE Widya Gama Lumajang)



Article Info

Publish Date
14 Dec 2017

Abstract

Entrepreneurship improvement training aims to develop communication skills. Selok Awar-Awar Awar-Awar village, Pasirian Lumajang sub-district is a very potential tourist spot for people to entrepreneurship. By exploiting the potential of natural resources (SDA) and human resources (HR), it can be assured regional income will increase. In addition, by exploiting the natural potential, the field of work will increase and the unemployment rate will decrease. However, in reality people have not taken advantage of entrepreneurship opportunities as well as possible. This is due to their lack of knowledge about entrepreneurship. Most people tend to think only about how to create and process products, they are less concerned about how to promote their products to sell and excel in the market with a high price. For that, the need for training marketing the product with a persuasive language or with a language that can mensugesti consumers.

Copyrights © 2017






Journal Info

Abbrev

eps

Publisher

Subject

Humanities Social Sciences

Description

Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and ...