Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022

Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat)

Raditya Pratama Putra (Universitas Islam Bandung)
Anne Maryani (Universitas Islam Bandung)
Ike Junita Triwardhani (Universitas Islam Bandung)
Indri Rachmawati (Universitas Islam Bandung)



Article Info

Publish Date
20 Jul 2022

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.

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Journal Info

Abbrev

PPM

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...