Keizai: Jurnal Kajian Ekonomi, Manajemen, & Akuntansi
Vol 2, No 2 (2021): September

Pengaruh Harga, Iklan, dan Kualitas Produk terhadap Keputusan Pembelian Layanan Internet Telkomsel

Murjani Saputra (Fakultas Bisnis, Universitas Darwan Ali)
Dwi Ardi Wicaksana Putra (Fakultas Bisnis, Universitas Darwan Ali)



Article Info

Publish Date
11 Sep 2021

Abstract

This study aims to determine the effect of price, advertising, and product quality on purchasing decisions. The sampling technique used is convenience sampling with a total of 70 respondents. This research instrument uses a questionnaire using a Likert scale to collect data on price, advertising, and product quality onpurchasing decisions. The results of this study indicate that the price partially does not have a significant effect on purchasing decisions. Then advertising partially has a significant positive influence on purchasing decisions. Product Quality partially does not have a significant effect on purchasing decisions. Simultaneously stated that the influence of price, advertising, and product quality together affect the decision to purchase Telkomsel internet services. The results contribute that the role of internet service advertising is indispensable in marketing internet products in rural areas. 

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Journal Info

Abbrev

KEIZAI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan ...